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Branding | Digital Marketing | Personalized Marketing
Sweet Success Stories
McDonald's Kollam Launch: Driving Response Rates with a Unique Branding Strategy.
Challenge: McDonald’s, a popular fast food chain, was looking to make an impact in the city of Kollam, Kerala, but was facing difficulty in reaching their target audience.
Solution: We suggested a unique concept of bill-back branding, where we targeted major hypermarkets and supermarkets with a customized offer. This allowed McDonald’s to reach a wider audience and make an immediate impact.
Results: The campaign was a huge success, with 1200+ responses in one month and an 85% response rate. McDonald’s was able to create a buzz around their brand and attract a large number of customers to their Kollam location.The campaign was a huge success, with 1200+ responses in one month and an 85% response rate. McDonald’s was able to create a buzz around their brand and attract a large number of customers to their Kollam location.
Conclusion: By implementing the bill-back branding campaign, we were able to help McDonald’s make a significant impact in Kollam and attract a large number of customers. The success of the campaign led to a similar campaign being implemented for the Ernakulam branch opening, which also saw huge success.
Kripa Home Solutions Kollam
Electric Results: How Kolumittayi's Customized Social Media Solution Helped Kripa Home Solutions Achieve a 400% ROI in 6 Months
Challenge: Kripa Home Solutions had minimal online presence and sales, and needed to increase their brand visibility and sales through digital channels.
Solution: Our strategy was to create a social media campaign that would target potential customers, and showcase Kripa’s product offerings using video presentations. We focused on promoting their products by highlighting competitive pricing, and providing helpful information that would educate and engage their target audience.
- Within six months, Kripa’s ROI was 4:1, meaning they earned four times the amount of revenue than they invested in the campaign.
- Kripa’s online presence and engagement improved significantly, with a 50% increase in website traffic, and a 70% increase in social media followers.
- Kripa’s sales increased by 50%, with a significant increase in the sales of plumbing, electrical, sanitary & painting products.
Conclusion: By creating a targeted social media campaign that focused on Kripa’s product offerings and competitive pricing, we were able to significantly improve their online presence, increase their sales, and provide a strong ROI. Our approach and execution demonstrate our expertise in social media marketing and our ability to drive measurable results for our clients.